Research by IBM shows that we remember things best when we are involved in the learning process and that the least effective way is just being told.
Told Told & Shown Told, Shown & Experienced
Recall after 3 weeks 70% 72% 85%
Recall after 3 months 10% 32% 65%
So what are the implications of this?
Getting the most out of your staff means developing them, which involves developing their belief in themselves. Being a great manager means being a great coach. Simply telling people what to do doesn’t develop the skills of the employee. It may take longer to take the time to show them how to do something, or get them to do it for themselves and learn by trial and error, but this research shows that this is more effective longterm as more people retain what they have learnt for longer.
Being the all-powerful dictator and just telling people what to do may give the impression that you are in control, but the result of this approach is reduced performance from staff and this might lead to stress, resentment and reduced self-confidence which won't enhance performance!
Simon Pimenta
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